How the 2021 Ford Bronco Came to Be

The Legacy of the Ford Bronco

As our Livonia, Michigan dealership gets prepared for the release of the new 2021 Ford Bronco, it's worth noting the history that the Bronco name has had with Ford throughout the years. The original Ford Bronco helped set the standard for modern SUVs that are synonymous with off-road capabilities and an adventurous lifestyle. The first Bronco model dates back to 1965, and these very first Ford Bronco vehicles were actually built right in Michigan.

Through the years, the Ford Bronco has gone through various generations and updates, until it was removed from Ford's model lineup in 1996. The return of the Ford Bronco for the 2021 model year represents the sixth generation of Ford Bronco designs, pairing down the model's size to a midsize SUV for the first time in its history.


History of the Ford Bronco

View Iconic Bronco Models Through The Years


The 1969 Ford Bronco Lineup

1969 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof, 1969 Ford Bronco roadster in Empire Yellow, 1969 Ford Bronco pickup in Skyview Blue with Wimbledon White roof.

Vintage Ford Bronco Speedometer

Larry Minor and Rodney Hall's 1969 Racing Ford Bronco

The legendary racing Ford Bronco driven by Larry Minor and Rodney Hall to an overall victory in the 1969 Mexican 1000 race.

1967 Ford Bronco Pickup

1967 Ford Bronco Pickup in Holly Green with a Wimbledon White roof and snowplow attachment.

1966 Ford Bronco Sportster

1966 Ford Bronco Roadster in Rangoon Red

1973 Ford Bronco Ranger

The trail-blazing design of the 1973 Ford Bronco Ranger.

Discover the Rich History of the Ford Bronco here at Bill Brown Ford in Livonia, MI

Over more than a century in business, the Ford brand has built a fair few vehicles that have amassed a cult following, but few models have created more fervent fans than the Ford Bronco. Synonymous with rugged off-road capability, customization, and the go-anywhere, do-anything spirit that Ford has always been known for, the Ford Bronco has sadly been absent from the showroom floor of our Metro Detroit dealership for quite a few years now. However, for the 2021 model year, the Ford brand is bringing the Ford Bronco back in a big way, with 2-door and 4-door incarnations of the Bronco as well as an all-new, more compact Ford Bronco Sport model. We thought it was only fitting to show you a bit of the journey that the Ford Bronco has taken to get here and where it could take you in the near future.

Bold Bronco Beginnings

Making its grand debut in 1966, the first iteration of the Ford Bronco was a utilitarian two-door vehicle with available wagon, roadster, and pickup body styles, all of which offered four-wheel drive for enhanced off-road capability.

Over the ensuing decades, the Ford Bronco evolved, growing in size and customization options. From the desert racing-oriented Ford Bronco Baja 1000 to the removable hard-top trucks that were popular among outdoor adventurers and families alike, the Ford Bronco consistently delivered impressive capability and versatility to suit the ever-changing needs of its drivers.

However, while the Ford Bronco amassed quite the following over its lifespan, Ford ultimately retired the nameplate in the 1990's as demand grew for family SUVs like the Ford Expedition, but its adventurous spirit never truly left the lineup.

Ford Bronco vs. Jeep Wrangler

In case, the concept of the four-wheel drive two-door SUV with customization capabilities and a removable roof sounds a bit familiar to you, trust us when we say you're not alone in thinking that. Many automotive critics and Ford fans have noticed key similarities between the Ford Bronco and the Jeep Wrangler, and that's not necessarily a coincidence. In fact, back in the 1940s, Ford actually used some of its production capabilities to build 4x4 Jeeps for the military, and many have speculated that those models may be the true origin of the inspiration for the Ford Bronco.

That said, the 2021 Ford Bronco is set to be a cut above the off-road competition. With standard 4x4 capabilities, a distinctive boxy styling that pays homage to its roots, and over 300 genuine Ford accessories to personalize it to your needs, the Ford Bronco is one Ford SUV you won't want to miss out on. Reserve yours today at our Michigan Ford dealership to own your own piece of Ford history.

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  1. Bill Brown Ford

    32222 Plymouth Road
    Livonia, MI 48150

    • Sales: 734-237-3832
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Bill Brown Ford

32222 Plymouth Road
Directions Livonia, MI 48150

  • Sales: 734-237-3832
  • Service: (734) 421-7116
  • Parts: (734) 784-2361


  • Monday 9 AM - 9 PM
  • Tuesday 9 AM - 6 PM
  • Wednesday 9 AM - 6 PM
  • Thursday 9 AM - 9 PM
  • Friday 9 AM - 6 PM
  • Saturday Closed
  • Sunday Closed