How to Order the New Ford Bronco with Bill Brown Ford

Reserve a 2021 Ford Bronco in Michigan

Be one of the first drivers in Michigan to get behind the wheel of the new Ford Bronco by putting in a pre-order with our Livonia, MI dealership. Bill Brown Ford offers a great dedicated team to assist with getting our Metro Detroit area customers a spot on the 2021 Ford Bronco pre-order reservation list. While pre-orders won't begin until July 13th, you're welcome to get in touch with our sales team ahead of time to begin arranging logistics for a quick ordering process. The Bill Brown Ford sales staff can field any questions you may have about the new Bronco. Due to the huge interest in the return of the new Bronco, Ford is beginning the pre-order process with a reservation system to claim a spot in line. All that's required to make a 2021 Ford Bronco reservation is a $100 deposit.

Here's How It Works


Select your model and put down your refundable $100 deposit.


Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.


Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.

How Can I Order the New Ford Bronco?

Michigan shoppers have a few different ways to pre-order the 2021 Ford Bronco. First, they can work directly with the sales staff at Bill Brown Ford to process your pre-order. Alternately, after the official reveal of the new Bronco and Bronco Sport, shoppers will be able to reserve their Bronco through Ford's site as well. Make sure to select Bill Brown Ford as your dealer.

Ready to go? Reserve a new Ford Bronco or Ford Bronco Sport now!

What Will The New Ford Bronco Cost?

While lots of off-roading enthusiasts can't wait to get behind the wheel of the 2021 Ford Bronco, many Michigan shoppers are wonder what the price of the 2021 Ford Bronco will be. The new Bronco's price-tag will depend on which trim package you select, but the Base level 2-door Bronco starts at just under $30,000. The 2021 Ford Bronco Sport offers a starting price of $26,660 (keeping in mind that other fees, processing charges and taxes may apply). To reserve your new Bronco or Bronco Sport we do know that shoppers will need to put down a $100 deposit. Contact our staff with any additional questions on how to reserve your new Ford Bronco.

Learn More About the New Ford Bronco

Our site has all sorts of resources to help you learn all about the new Ford Bronco, along with our staff on hand to answer any questions you may have about ordering your new Bronco.

2021 Ford Bronco Pre-Order Inquiries

Which Model are you interested in? (Check All That Apply)


Bill Brown Ford

32222 Plymouth Road
Directions Livonia, MI 48150

  • Sales: 734-237-3832
  • Service: (734) 421-7116
  • Parts: (734) 784-2361


  • Monday 9 AM - 9 PM
  • Tuesday 9 AM - 6 PM
  • Wednesday 9 AM - 6 PM
  • Thursday 9 AM - 9 PM
  • Friday 9 AM - 6 PM
  • Saturday Closed
  • Sunday Closed