CLOSING AT 6pm TODAY. Due to a nationwide software outage, we are unable to take new service / parts appointments at this time. See Details.

About Us


Bill Brown's unique approach to new vehicle sales and service places customers, family, community, and employees first. This unique and meaningful commitment was started by Ed Brown, the dealership's visionary leader, for fifty years, and it's what enabled him to build an extraordinary dealership run today by his son Tom Brown. 

Ed Brown built Bill Brown into the #1 Ford Dealership in the World by ensuring every employee knew they needed to do more than sell cars. He believed that to succeed, the dealership needed to be an integral part of and continually strive to uplift and empower the local Livonia and Metro Detroit community we are a part of. For over 50 years, Ed Brown treated everyone who came into the dealership like family. He believed our customers were not just buyers; they were neighbors, friends, and family, some of whom have been returning for over 50 years for their vehicle needs. Many of our employees are equally loyal and committed to Bill Brown, having worked at the dealership for over 40 years. This deep-rooted connection to the local community defines and sets Bill Brown apart today as more than just a dealership.  

Anyone can win on price, but at Bill Brown Ford, we've proven that if you deliver for your customers, you can become the largest Ford dealership in the World, not just once but three years running. In 2024, we're continuing to find new ways to improve and simplify the car purchase journey while remaining true to our customer-first approach. 

Phone Numbers:Sales Hours:
  • Mon, Thu9:00 AM - 8:00 PM
  • Tue - Wed, Fri9:00 AM - 6:00 PM
  • Sat - SunClosed
Service Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat - SunClosed
Quick Lane Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat - SunClosed
Ford Pro Commercial Service Hours:
  • Mon - Fri6:30 AM - 6:30 PM
  • Sat - SunClosed
All other Departments Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat - SunClosed


At Bill Brown Ford, our mission is simple– to provide our customers with the best new car sales and service experience possible. We don't settle for anything less than excellence in every area of our dealership. Everyone from our sales and service staff to our leadership, assistants, and support staff works together to deliver a different and better new car-buying experience that puts your happiness at the center of everything we do.

Our relationship with our customers transcends the moment of sale. We believe it's a lifelong partnership. Our responsibility to you extends beyond the initial purchase, encompassing every aspect of your Ford ownership experience.  

This singular commitment drives everyone at our dealership to innovate in ways others cannot and develop new ways to deliver more meaningful experiences for our customers and community. We're not just selling you a car; we ensure that every mile you travel in your Ford is as enjoyable as the first. 

Grace West and Jeff Muntean signing new vehicle paperwork at Bill Brown Ford
Rob VanAssche Customer with New 2023 Ford Bronco Outer Banks in Oxford White


When you visit Bill Brown Ford, you'll see that we've created a unique dealership environment that exceeds customer expectations. One that empowers all of our employees to grow and contribute to the long-term success of our customers and our dealership. Mr. Brown's approach to customer service, community involvement, and employee welfare makes Bill Brown Ford so special, and it's the cornerstone of the dealership's daily operations.

We are dedicated to moving forward together with our customers, ensuring they find the perfect new Ford vehicle to enhance their lives. We are setting the standard for excellence in automotive customer service, creating experiences as remarkable as the destination itself. Every day, we demonstrate that by delivering outstanding service to our customers, we can maintain our status as the world's leading Ford dealership.


Another key to success is our core values, which we put into practice 365 days a year. At Bill Brown Ford, our mission is simple: treat everyone like family and provide the best new car sales and service experience possible. This is why we're so successful. We don't settle for anything less than excellence in every area of our dealership.

Whether enabling more family time, facilitating weekend adventures, or opening doors to new possibilities, Bill Brown empowers individuals to live fuller lives. Our goal is to steer the path of success by enriching lives and equipping our customers with the tools to reach previously unattainable goals and unlock opportunities that only the right vehicle can offer. 

These values have helped us build a loyal base of consumers who trust us for their vehicle needs and wouldn't dream of buying a car anywhere else. At our dealership, many deals start with a hug and a conversation about our customer's families. This high sense of trust is how we managed to grow and succeed through the business challenges of the past few years.




For over 100 years, Bill Brown has been synonymous with Ford Motor Company. We're proud to offer genuine Ford quality parts and service to keep your vehicle running as great every day as the day you drove it home. 

We know how important it is that every dollar spent is spent wisely. At Bill Brown, we're proud to provide the best value to our customers, and Ford is a huge part of that. We believe Ford and the UAW design and build the best SUVs, EVs, and trucks in the industry, and we ensure that you get the best value when you purchase your new Ford and the best long-term value through our service center, the largest in the Detroit Metro.


Choosing Bill Brown as your local Michigan Ford Dealer means selecting a partner deeply invested in your automotive journey, someone who understands and values your automotive needs. Our commitment to innovation, empowering the public, and improving the lives of the community ensures an unmatched experience. We don't just meet expectations; we redefine them, continually innovating in ways that others cannot, elevating the standard of excellence across the Detroit Metro area and the entire industry. 

We don't create tech for tech's sake. Everything we develop ensures our customers have the tools they need to get the most value out of their purchase and get back on the road fast in their new Ford, confident that they got the best deal. Two of the sales-focused innovations we're using today are:

Bill Brown Ford Certified Technician Lonnie Leading Ford Mobile Service Program


Only Bill Brown offers a Seamless Sales Experience where you work with a single dedicated sales associate. They're your guide and advocate from start to finish, ensuring you find the perfect vehicle for all of your life's adventures. Our unique sales approach makes car buying more accessible and fun! By eliminating the common frustrations associated with car buying, we ensure that your path to owning a Ford is as smooth and enjoyable as the vehicle itself. 



This innovative inventory system, created by Bill Brown Ford, is more than just an online shopping tool; it reflects our commitment to transparency and ease. By providing real-time updates on vehicle availability, we empower you with accurate information, making your car selection process straightforward and hassle-free from the convenience of your home. 


Mittens For Detroit Holiday Donation Bill Brown Ford


Our commitment to community service is not just a part of our business; it is our business. That's why we support the next generation of automobile industry innovators and leaders. We believe in making a tangible difference in the lives of those in need in Michigan, a commitment that has been a guiding principle for over a century. 

Bill Brown Ford actively contributes to the local community through our Bill Brown Cares initiative. Through this program, we provide vital support to charities and organizations dedicated to enhancing the well-being of Michigan residents. We prioritize funding for the education and career training of the next generation of technicians, innovators, and industry leaders.

We understand that our success is deeply connected to the well-being of the people we serve. By concentrating our efforts on these vital areas, we ensure that our impact is meaningful and enduring. This dedication to community service goes beyond mere contributions; it's about creating a legacy of care and support.  

Our customers are not just buyers; they are our neighbors, friends, and family, some of whom have been returning for decades for their vehicle needs. This deep-rooted connection to our community defines us and sets us apart as more than just a dealership.


Our employees make Bill Brown who we are today, and they'll define how we grow and what we become in the future. We're always looking for hard-working, future-focused individuals who enjoy helping and serving others. If you want to be part of a company that gives back to your local community, apply and tell us about yourself. The opportunities to grow and advance at Bill Brown are endless.

Our goal is to find employees interested in being part of an environment that allows them to grow and contribute to the long-term success of our business, our customers, and the communities where they live.


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32222 Plymouth Rd, Livonia, MI, 48150

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Bill Brown Ford 42.368600, -083.361800.