The innovator, the trendsetter, the Maverick truck. It has a do-it-yourself customizable FlexBed™, roomy interior and the latest technology. Plus, it’s the only standard full hybrid pickup in America.
The Ford Maverick is the first standard full-hybrid pickup in America. Thanks to its economical hybrid powertrain, it reaches an impressive 40 mpg in the city.
When a little more power is required, a non-hybrid 2.5-liter EcoBoost engine is available, capable of towing 4,000 pounds. An innovative FLEXBED system and plenty of technology make the Maverick a steal with a starting price of only $19,995. Reserve your 2022 Ford Maverick today at Bill Brown Ford.
While the Ford Maverick is the smallest pickup in the lineup, it still carries a sturdy and stout appearance. With a modern yet rugged boxy design, those who adore the F-Series look will find joy with this small truck. Ford connected the two large LED headlights with a trim piece across the grille to further stylize the front.
The Maverick is only available in SuperCrew with four full-sized doors. Compared to the F-150, the smaller Maverick is 32 inches shorter and 6.9 inches lower. Compared to its slightly large sibling, the Ranger, the Maverick is only 11.1 inches shorter and 2.4 inches lower.
However, the real star of the show is the bed of the Ford Maverick, now dubbed the FLEXBED. Here is where creativity will thrive, and utility will be almost boundless. The pickup bed is full of different points where owners will be free to create or purchase their own accessories and addons.
Some of these features include slots for 2x4s and 2x6s stamped into the side of the bed to allow for segmented storage or DIY bike racks. There are also two tie-downs, four D-rings, and built-in threaded holes in the sides to secure anything you can think of.
Going even beyond, the FLEXBED comes with pre-wired 12-volt power for any custom electrical project. There is also a standard 110V power outlet in the bed. For those who might be having creative trouble, a scannable QR code is found in the bed to give some inspiration and purchasable accessories.
Aside from the DIY flare, the 4.5-footbed is capable of carrying up to 1,500 pounds and extends out to 6-feet with the tailgate down. The tailgate itself can support up to 500 pounds, allowing for sturdy seating.
The interior is refreshing and not overly spartan, allowing for a comfortable ride. Practicality played a big part in the interior design of the Maverick. Ford has included things like large door pockets that can accommodate laptops and notebooks and storage space underneath the rear seats.
The Maverick features an eight-inch center touchscreen compatible with both Apple CarPlay and Android Auto. The new small hybrid truck also comes equipped with FordPass Connect and Wi-Fi that can support up to ten different devices.
Other technologies include Phone As A Key (PAAK), which allows owners to lock/unlock, check fuel levels, and start the Maverick with just the FordPass App. Ford Co-Pilot 360 features are also available in the Maverick with technologies such as Adaptive Cruise Control, Blind Spot Monitoring, Lane Centering and Evasive Steering Assist, and more.
Ford has developed another avenue of tinkering in the Maverick interior, continuing the DIY spirit found in the exterior truck bed. The Ford Integrated Tether System (FITS) is a slot located on the rear of the center console. For that slot, you'll find a multitude of accessories available such as cup holders, trash bins, or grocery bag hooks. Additionally, Ford will publish the slot geometry so that anyone can 3D-print their own accessories to be slotted into the FITS, allowing for more novel accessories to make their way into the Maverick.
With practicality in mind, Ford thought it best to create an affordable daily driver. While not the fastest truck on the market, the Ford Maverick is offered in two different engine options. One is a mild hybrid using a 2.5 liter Atkinson inline-four, while the other is a 2.0 liter EcoBoost. The performance breakdown between the two is as follows:
|Engine||2.5-liter FHEV||2.0-lister EcoBoost|
|Lb-ft. of Torque||155||277|
|Payload Capacity (lbs.)||1,500||277|
|Towing Capacity (lbs.)||2,000||2,000 (4,000 with tow package)|
While the hybrid version does have less power, it is undoubtedly more fuel-efficient, with an EPA target of 40 mpg in the city and 37 mpg combined. Final fuel economy figures as of now are unknown, but it should be safe to assume that the EcoBoost will trade in some fuel efficiency for its increased power. While the hybrid version is front-wheel drive only, the EcoBoost version can be equipped to be all-wheel-drive.
While the Maverick is envisioned for more urban work, an FX4 offroad package is offered on the all-wheel-drive XLT and Lariat models. The package adds all-terrain tires and suspension, underbody protection, as well as offroad focused drive modes.
Price and Availability
The Ford Maverick will be offered in three different trim levels; XL, XLT, and Lariat. For the first year, there will be a special First Edition of the Lariat. The model includes everything found in the Lariat plus unique graphics, a high-gloss black roof, a soft tonneau cover, body-color door handles, high-gloss black skull caps, and unique wheels. It will be offered in only three colors, Carbonized Gray, Area 51, and an exclusive Rapid Red.
The starting price for the XL has affordability in mind at just $19,995. Buyers won't have to pay extra for better fuel economy as the hybrid drivetrain is the standard powertrain on the Maverick. If you prefer the slightly more powerful EcoBoost engine, then you will only have to pay $1,085 extra for a total price of $21,080.
Meanwhile, the XLT starts at $22,280, and the Lariat starts at $25,490. Both have the same $1,085 jump in price if the EcoBoost engine is equipped. Those looking to get their hands on the First Edition in its exclusive color will be looking at a price of about $31,360.
We know how much you love trying to fit a bike into a sedan, but have you tried a truck? The Maverick truck gives you the best of both worlds: compact on the outside, but still big enough on the inside to seat five and store all your stuff. Standard front-wheel drive and impressive maneuverability make getting around the city just as easy as escaping from it.
Designed to seize the day, this Built Ford Tough® truck offers an exceptional, targeted EPA-estimated 40 mpg city,* 1,500-lb. standard payload capacity,** 2,000-lb. base towing capacity, available 4,000-lb. max towing capacity,† 4.5-foot bed, multi-position tailgate and available smart storage solutions to support all your big projects.
Stay in touch with a standard eight-inch touchscreen, standard Apple CarPlay® and Android Auto.™ Work from anywhere with a personal 4G LTE in-vehicle Wi-Fi hotspot powered by FordPass™ Connect and AT&T, then blast your playlist everywhere with the available eight-speaker B&O® sound system.
How Does a Reservation Work?
Save your model selection and your spot. You will be able to complete the configurations on your all-new Maverick truck before you finalize your order.
Fill out the reservation form, and submit your request.
We will reach out when the order banks open to finalize configurations, verify pricing and place your order.
Production date TBD.
Online Reservation FAQs
What is a reservation?
A reservation lets you select your vehicle and be among the first to order a new Maverick truck from Ford. It is not an actual order and does not guarantee delivery.
What steps are required to complete my reservation?
Go online and select “Reserve Now,” fill out the reservation form and submit your request to join the list for a new Maverick truck. A confirmation will display after the form is submitted and an email with be sent to the address in the reservation form.
When can I order my vehicle?
We will help you select and build your Maverick truck. We will also help you agree on pricing and finalize your order for production. The Maverick truck ordering window opens at the beginning of June 2021.
When will my vehicle be delivered?
Maverick truck production and deliveries to Ford Dealers will begin fall 2021. Actual delivery times may vary based on configuration selected, residency and demand. Once your vehicle is scheduled for production, you will receive further notification from us about its status.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and (insert dealer name), not you and Ford Motor Company. A deposit is not required from Ford to submit a reservation.
DISCLAIMER: *By completing the reservation process, you are not ordering or purchasing a vehicle. Participation in the program does not guarantee you vehicle delivery. Your reservation does not guarantee a set price for the vehicle.
*2.5L hybrid powertrain. Actual mileage will vary. Final EPA estimated ratings available later in the 2021 calendar year.
** Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle.
† Max towing with available 2.0L EcoBoost and 4K Tow Package. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers. EPA-estimated fuel economy, payload and towing are independent attributes and may not be achieved simultaneously.
Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries. Android Auto is a trademark of Google LLC.
BANG & OLUFSEN® 2021 and B&O® 2021. BANG & OLUFSEN™ and B&O™ are registered trademarks of Bang & Olufsen Group. Licensed by Harman Becker Automotive Systems Manufacturing Kft. All rights reserved.