Bill Brown Ford Named World’s #1 Volume Ford Dealer for Second Year Running
AS EVERYTHING IN THE AUTO INDUSTRY CHANGED, BILL BROWN SEIZED THE OPPORTUNITY TO DELIVER FOR OUR LOYAL CUSTOMER COMMUNITY
Today, we are excited to announce that Bill Brown Ford has been named the world’s #1 volume Ford Dealership for the second year in a row. Despite facing numerous challenges over the past two years, including inventory shortages, COVID, and a wave of new online dealerships, Bill Brown has managed to adapt and evolve its vehicle sales process to focus on delivery. This decision has allowed our 100+-year-old, family-owned dealership to meet consumer demand, maintain excitement for new car purchases, and create a unique customer-first auto-buying experience.
One of the main reasons for Bill Brown’s success is its customer-centered approach, which has been passed down from generation to generation and is an integral part of the dealership’s everyday culture and interactions with customers. Our customer-centered approach is exemplified by the dealership’s leadership, Ed Brown, and his son Tom Brown. This philosophy has helped our Livonia, Michigan, dealership build a loyal and passionate community of customers and employees, including local families who have been buying from Bill Brown for decades and employees who have been with the dealership for 40+ years.
“Bill Brown’s unique approach places employees, family, community, and customers first. It’s what drives us forward and has enabled us to build an extraordinary community around the dealership,” said Tom Brown, grandson of Bill Brown. “It’s one of the main reasons we’ve been so successful. It’s also why we see so many returning customers every year and sell more vehicles to Ford employees and their families than any other dealership.”
Bill Brown’s loyal customer and employee community is key to our success. The dealership has used one-to-one relationships, social media, and engaging editorial content to add value to our customers’ lives and keep them engaged and excited about their current and future Ford vehicle purchases. Rather than only interacting with consumers when their lease is up, Bill Brown provides insight and advice 365 days a year, including tips for vehicle maintenance, recommendations for the best 4X4 road trips, and suggestions for families looking for their next adventure.
Dave Tashman, General Manager of Bill Brown, said, “Ed Brown instills in every employee the importance of supporting our customers and the larger Ford community we’re a part of, along with the organizations that are educating and improving the lives of individuals across Metro Detroit. Ed’s long-term commitment has helped us build a strong and passionate community for the dealership. Anyone can win on price, but at Bill Brown Ford, we’ve proven that if you deliver for your customers, you can win one of the auto industry’s biggest prizes.”
Family-owned dealerships like Bill Brown Ford are facing additional challenges in today’s rapidly changing auto industry, including increased consolidation led by large national companies. These large dealership groups often prioritize profits over customer and community relationships and personalized incentives. On the other hand, Bill Brown has chosen to focus on creating the best environment for its employees and prioritizing customer and community satisfaction through strong online and in-person processes and personalized service. As a result, our 100+-year-old dealership has a much closer relationship with the local community.
For the Brown family, the definition of business success goes beyond profitability, growth rate, and brand recognition. Instead, we focus on our employees, customers, and the local Michigan community.
“In the auto industry, your staff is the heartbeat of the dealership and your local community. You can have the best lease deals and offers, but it won’t mean anything if the right individuals aren’t part of the team.,” said Matt Garchow, Sales Manager. “They’re the face of the dealership. At Bill Brown, we work hard to identify and hire the best employees and ensure at all levels that they’re happy in their day-to-day roles and passionate about our dealership and our community.”
With great honor, Bill Brown Ford remains the #1 Ford dealer worldwide for car sales volume in 2022. As we enter the new year, our local Michigan Ford dealership will continue to evolve and find new ways to improve the car purchasing journey, remaining true to our customer-first approach.