Understanding Ford’s Red Carpet Lease (RCL) Program
Your Direct Guide to Ford’s Red Carpet Lease (RCL) Program
If you’re considering a new Ford vehicle, you’ve probably come across the term “Red Carpet Lease” or RCL. But what exactly does it mean, and how can it benefit you? Join Bill Brown Ford in Livonia, Michigan, as we explain the ins and outs of Ford’s RCL program, including key terms and benefits to help you make an informed decision while shopping for your next vehicle.
What is RCL?
RCL stands for Red Carpet Lease, Ford’s branded lease program designed to make driving a new Ford vehicle more accessible and affordable. Anyone who is returning a Ford lease qualifies for RCL.
With terms ranging from 24 to 48 months, RCL offers flexibility to suit your financial needs and lifestyle preferences. Your monthly payment covers a portion of the vehicle’s value throughout your lease term, resulting in lower monthly payments and providing you with the option to purchase the vehicle at the end of the lease.
Benefits of Leasing a Ford With a Red Carpet Lease
Leasing a Ford through the Red Carpet Lease program comes with numerous benefits:
- Low Initial Cost & Monthly Payments: Lease payments are typically lower than loan payments for the same vehicle, making it easier to drive a new car.
- Flexible Options at Lease-End: At the end of your lease, you can choose to lease a new vehicle, purchase your leased vehicle, or return the vehicle to the dealership.
- Multiple Terms Available: Choose a lease term that fits your needs, from 24 to 48 months.
- Customizable Mileage Options: Select from various mileage plans, ranging from 10,500 to 19,500 miles per year, to suit your driving habits.
- Complimentary Gap Protection: Red Carpet Lease offers GAP protection, which waives the difference between your insurance payoff and your outstanding lease balance if your vehicle is stolen or totaled. With GAP protection, you are only responsible for the insurance deductible and any outstanding charges, such as past-due payments, at the time of the incident. Certain restrictions may apply.
What is RCL Customer Cash?
RCL Customer Cash is an incentive offered to lessees as part of their lease agreement. This cash incentive can be applied towards your lease, reducing your overall lease cost and making it more affordable to drive a new Ford. Ford releases new incentives that determine the RCL Cash available each month. Check out our monthly Deals blog post for the most up-to-date offers, or contact us today!
What is RCL Renewal?
RCL Renewal is a program designed for customers who are completing an eligible Ford Red Carpet Lease contract. This program offers special benefits and incentives to help you seamlessly transition into leasing or purchasing a new Ford vehicle from dealer stock. By taking advantage of RCL Renewal, you can enjoy exclusive offers and a smoother process for getting into your next Ford.
What is an RCL Contract?
An RCL contract outlines the terms and conditions of your Red Carpet Lease. It includes details such as the lease term length, mileage limits, monthly payments, and end-of-lease options. Understanding your RCL contract is crucial to ensure you meet all requirements and take full advantage of the program’s benefits.
What is a Returning RCL Customer?
A returning RCL customer is someone who has previously leased a Ford vehicle through the Red Carpet Lease program and is now leasing a new Ford. Returning customers often enjoy additional incentives and benefits, making it more rewarding to continue leasing with Ford.
What is Trade Assistance Bonus Cash?
Trade Assistance Bonus Cash is a program that provides additional cash incentives when you trade in your current vehicle for a new Ford lease. The vehicle can be any brand from and as old as 1995. This bonus can significantly reduce your lease payments or provide extra savings towards your new lease.
Understanding Lease Terms & Mileage Options
Your monthly lease payment covers a portion of the vehicle’s value during your contract term. Ford Credit retains vehicle ownership, and you are responsible for any wear and use charges that exceed normal guidelines. At the end of your lease, you can choose to return the vehicle, purchase it if applicable, or lease a new one.
RCL offers multiple mileage options to suit your driving needs. Our expert sales team at Bill Brown Ford can guide you through these options to help you find the plan that works best for you.
Ford Lease-End Options
To find information on your lease-end options, including your lease purchase price, visit Ford Credit and select the “Your Lease-End Options” section in Account Manager . This section provides details on buying or leasing a new vehicle, returning your leased vehicle, and your purchase option price if available.
At Bill Brown Ford, we follow up with our customers months in advance to educate them on their options and to implement plans to ensure an easy transition into a new Ford or help them purchase their current model. Contact your salesperson today if you have any questions about your current lease.
Lease a New Ford at Bill Brown in Livonia, MI
Ford’s Red Carpet Lease program offers a flexible, affordable way to drive a new Ford vehicle with numerous benefits and options tailored to your needs. Whether you’re a first-time lessee or a returning customer, understanding the details of RCL can help you make the most of your leasing experience. For more information, contact Bill Brown Ford today.
We are committed to delivering a straightforward, hassle-free experience at Bill Brown Ford. With the largest inventory of new Fords in Michigan, featuring over 1,500 vehicles on the lot, our team is ready to help you find the perfect vehicle that fits your lifestyle and budget. Explore our TrueView™ Inventory and schedule your test drive today!
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