Introducing The 2024 F-150: Custom Order At Bill Brown Ford In Livonia, MI

September 14th, 2023 by

2024 F-150 Raptor Driving Through Rough Terrain

Detailed Overview Of The 2024 Ford F-150 Specs & Trims

For over 75 years, the Ford F-Series has remained America’s favorite truck known to deliver on power and capability. Now, in 2024, the all-new 2024 Ford F-150 continues the legacy. At Bill Brown Ford in Livonia, Michigan, we’re thrilled to announce the arrival of the highly-anticipated 2024 Ford F-150, a pickup truck that continues to set the standard for innovation and utility in the automotive industry. 

As of today, September 14th, 2023, you can now custom order the 2024 F-150 at our local Michigan Ford dealer. With delivery anticipated in early 2024, you can place your order online with our easy online configuration tool or contact our expert sales team today! Let’s explore the extraordinary features and upgrades that define the 2024 F-150. 

 

Custom Order: The 2024 F-150

 

What’s New For The 2024 Ford F-150 Model Year?

Available in eight distinct trim models, including the XL, STX, XLT, LARIAT, King Ranch, Platinum, Tremor, and Raptor, this year’s F-150 boasts a fresh exterior look. Upgraded LED lighting enhances visibility, while the Dual-Action Tailgate provides flexibility. At the same time, the iconic grille and front-end design found in premium Ford F-150 models, such as the Lariat and Platinum, has undergone a redesign that combines sophistication with a modern edge while staying true to its unmistakable Ford F-Series heritage.

Exclusive Trim Upgrades: For instance, the STX trim introduces the all-new coast-to-coast grille, seamlessly blending more assertive styling with the timeless Ford design language, all while upholding the Built Ford Tough ethos that defines the F-150 nameplate. Thanks to its robust construction, this coast-to-coast grille allows customers to infuse a modern, sporty aesthetic into their F-150 without compromising durability. STX enthusiasts will also discover Lime Green accents throughout their vehicles, adding a vibrant and distinctive touch.

Appearance Packages: The 2024 F-150 now presents an array of unique appearance packages, each tailored to cater to various customer preferences and needs. The popular Black Appearance Package, previously exclusive to certain trims, is now available on models ranging from STX to Lariat. The Platinum series introduces factory-installed blacked-out interior and exterior accents.

Customizable Wheel Options: With a focus on personalization, the F-150 offers a selection of wheel options that range from sleek blacked-out designs to classic chrome finishes, allowing you to match your vehicle to your unique personality.

Platinum Plus Series: The 2024 F-150 welcomes the Platinum Plus series, replacing the Limited as the pinnacle of luxury within the lineup. This premium option offers an exclusive Smoked Truffle Interior Theme adorned with Bronzed Copper accents, setting a new standard for luxury.

Upgraded Interior Design: For the Base Platinum, you’ll find Platinum Blue accents combined with genuine brushed aluminum detailing, adding sophistication to the interior. The XL and STX grilles feature a dual grain strategy, lending a refined and technical appearance while maintaining Built Ford Tough durability. The XLT and Lariat trims introduce modernized Medium Dark Smoked Truffle color seats paired with a black interior, creating a warm and inviting ambiance. This color combination combines earth and mushroom tones, perfectly complementing the black interior.

King Ranch® Upgrades: The new King Ranch® interior boasts a bi-metallic color scheme, with Sinister Bronze paired with chrome accents, capturing the essence of a rugged yet refined design. Intricate details on the doors and trim now incorporate a micro-texture reminiscent of a bullwhip, adding a unique touch that perfectly aligns with the King Ranch legacy. Both the exterior and interior design of the King Ranch will feature a two-color metal finish strategy, elevating the vehicle’s premium appearance. The addition of the all-new Bronzed Copper finish complements the tarnished brass metal finish in the interior.

New Features On The 2024 F-150 Tremor

The 2024 Ford F-150 Tremor embodies off-road prowess while retaining all the practicality of the F-150. New for 2024, it boasts an optional modular front bumper in Tarnished Dark Anodized and Carbon Black, enhancing style and accessory adaptability. For improved visibility, you can add a light bar and a dealer-installed Ford Performance Winch Kit featuring a robust WARN 12,000-pound winch.

With a specially designed front clip featuring Tremor elements like the Tremor Box Side Decal, Tremor Active Orange Accents on the grille, unique Tremor Style Running Boards, and refined accents, the Tremor delivers a distinctive and rugged look. All these exciting updates for 2024 ensure that the F-150 Tremor is ready for your off-road adventures.

New Features On The 2024 F-150 Raptor

In 2024, the F-150 Raptor gets a boost with FOX Dual Live Valve shocks. These provide better control and comfort with standard compression and rebound controls. The rebound control adapts to off-road conditions through Ford’s algorithms. Paired with the five-link rear suspension from 2021, it excels off-road.

The new modular front bumper exposes more of the tire for enhanced capability and supports a light bar attachment. Wider tow hooks and a bold grille add style. Off-road tech includes seven drive modes, Trail Control, and One-Pedal Drive. Unique features for 2024 include Shelter Green color, customizable graphics, and vibrant paint schemes for standout style and performance.

The 2024 F-150 Hybrid Upgrades

Ford has fully embraced hybrid technology; the 2024 F-150 exemplifies this commitment. Ford plans to double its hybrid truck production for the 2024 model year, making this advanced technology more accessible to a broader range of customers. Even more exciting is that the starting MSRP for the PowerBoost Hybrid now matches that of the 3.5-liter EcoBoost engine, eliminating the premium cost of hybrid technology.

This hybrid powertrain delivers a maximum HP of 430 and 570 lb.-ft. of torque, it is surpassing all other F-Series vehicles except the Raptor series. Furthermore, it comes standard with a 2.4kW Pro Power Onboard system, with an option to upgrade to 7.2kW. With expanded production of the PowerBoost™ Hybrid for the 2024 model year, available across trims from XL to Platinum Plus, and including off-road-ready models like Tremor, Raptor, and Raptor R, there’s an F-150 to cater to every consumer’s daily needs.

Power & Performance Capabilities

The 2024 F-150’s foundation is built on a fully boxed high-strength steel frame with a military-grade aluminum alloy body. This combination provides best-in-class payload and maximum towing capability, making it a force to be reckoned with.

Under the hood, the 2024 F-150 boasts an array of powertrains to suit every need. The standard 2.7-liter EcoBoost engine receives a horsepower and torque boost, enhancing its impressive performance. But that’s just the beginning. You’ll also have the power of choice with engine options that include the 3.5-liter EcoBoost, 3.5-liter PowerBoost Hybrid, 3.5-liter High Output (exclusive to the F-150 Raptor), 5.0-liter V8, and the 5.2-liter supercharged V8 (F-150 Raptor R). No matter which engine you choose, the 2024 F-150 promises robust and optimized performance across the entire lineup.

Towing & Payload

With a maximum available towing capacity of 13,500 pounds and a best-in-class maximum available payload of 2,455 pounds, the 2024 F-150 sets the bar high for towing and hauling capability. For those who require extra power on the go, the available Pro Power Onboard system delivers up to 7.2kW of exportable power, making it the leader among gas-powered pickups. The 2024 F-150 enhances this feature with an updated digital interface accessible through SYNC 4 or the FordPass® app, giving you more control over your power supply.

Pro Power Onboard Power Ratings:

  • 2.0kW: Available on gasoline trucks, the 2.0kW rating provides ample power to run a television, mini-fridge, an electric heater, and more.
  • 2.4kW: The standard power rating for all PowerBoost® hybrid-equipped trucks. It offers the capability to run equipment for up to 85 hours on a full tank of gasoline.
  • 7.2kW: The highest power option available on PowerBoost hybrid-equipped trucks. With 7.2kW, it can reliably provide power for a continuous 32-hour stretch.

 

2024 F-150 Spec Sheet

 

Advanced Technology—The Smartest F-150 Yet

The 2024 F-150 builds on its legacy of getting the job done efficiently and intelligently. This model year is the most connected and smartest F-150 engineered to date, featuring a range of cutting-edge technologies to enhance convenience, safety, and productivity.

Advanced Driver-Assist Features: The 2024 F-150 takes connectivity and safety to a new level with ten standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. These features provide added confidence and peace of mind on the road.

For those who crave even more advanced technology, the 2024 F-150 offers many available driver-assist features, including the highly sought-after Ford BlueCruise, which allows for hands-free highway driving. A 360-degree camera system also provides unparalleled visibility, making navigating tight spaces a breeze.

Pro Access Tailgate: Ford has a long history of tailgate innovation, and the 2024 F-150 continues this tradition. The Pro Access Tailgate is a standout feature, offering a 100-degree fully opened integrated swing gate. This innovation reduces the need for stretching into the bed and allows easy access to items, making your workday more efficient.

Pro Trailer Hitch Assist & Pro Trailer Backup Assist: For those who frequently tow trailers, the 2024 F-150 offers Pro Trailer Hitch Assist and Pro Trailer Backup Assist. These features take the guesswork out of hitching and backing up a trailer, ensuring a hassle-free experience.

Onboard Scales With Smart Hitch: Exclusive to the F-150, Smart Hitch measures tongue weight in real-time, enhancing safety and reducing the risk of trailer sway when towing. This information is easily accessible through the Ford SYNC® 4 touchscreen or LED visual display in the taillamps.

Enhanced Digital Experiences: Inside the cabin, the 2024 F-150 boasts SYNC 4 with a 12-inch LCD capacitive touchscreen as standard across all trim levels. A 12-inch cluster screen behind the steering wheel delivers essential information, including off-roading data and turn-by-turn navigation.

Ford Stolen Vehicle Services: The 2024 F-150 is the first Ford vehicle in North America to offer Ford Stolen Vehicle Services for added security. This connected service can help locate and recover a stolen vehicle, giving you peace of mind and added protection.

Bed Storage Box: To further enhance functionality, the 2024 F-150 introduces a bed storage box positioned behind one or both rear wheel wells. This storage solution boasts a robust locking mechanism, ensuring the secure storage of smaller tools and accessories like tie-down straps, bungee cords, safety gear, and more.

Accessing these tools is a breeze since they are conveniently within arm’s reach through the Dual-Action swing gate, eliminating the need to open the tailgate fully. The bed storage box is a standard feature across the entire F-150 lineup located in the right-side corner of the pickup bed. For those who do not opt for Pro Power Onboard™, there is an additional storage box on the left side of the bed for 5.5-ft. and 6.5-ft. boxes.

Order The 2024 F-150 At Bill Brown Ford In Livonia, MI

Whether you crave rugged capability or refined luxury, our team at Bill Brown Ford in Livonia, Michigan, is dedicated to helping you find the perfect F-150 tailored to your unique style and needs. Ford has taken strides to simplify the ordering process, reducing complexity by a staggering 90% compared to the 2023 model. This means that popular features such as the extended-range fuel tank and Class IV trailer hitch now come standard, ensuring a streamlined and hassle-free ordering experience for our valued customers.

As the #1 Ford Dealer in the world for the last two years, we are thrilled to announce that the order banks for the 2024 F-150 are now open at Bill Brown Ford. Our leading sales team is on standby, and we are eager to help you configure the perfect F-150. You also have the option to utilize our user-friendly online configuration tool to effortlessly build and price your new F-150, all while accommodating your unique lifestyle. Take advantage of this opportunity to own America’s best-selling truck. You can visit us today or contact us below.

 

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2024 Ford -F150 Tremor Interior man using the new 2024 F-150 Pro Power Onboard system 2024 F-150 PowerBoost™ Hybrid wheels 2024 F-150 PowerBoost™ Hybrid logo Man Opening the new Ford Pro Access Tailgate Man using the new 2024 Pro Access Tailgate

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