Bill Brown Ford’s TrueView™ Inventory, Brings Customer-Service Innovation to Livonia, MI

December 9th, 2022 by

Bill Brown Ford's TrueView™ Inventory, Exclusive To Our Local Ford Dealer

No Custom Orders, Just Available Inventory

Bill Brown Ford has a 100-year history of anticipating and understanding our customer’s automotive needs. Our award-winning team is constantly innovating, reinventing, and improving the dealership experience, and we consistently set the standard for the industry. 

We care about our customers and our community like family. Our entire team is focused on providing a memorable and painless new car buying experience that maintains the excitement for the new car you’re purchasing. We strive to make your experience with Bill Brown Ford a great one – for the life of your vehicle, and our work starts long before you step inside our Livonia-based dealership.

Our team tracks consumer trends to ensure we lead the Metro in customer-service innovation. We want to make sure we are doing everything we can to help you successfully navigate every step of your automotive journey with ease. We want you to have the best auto-buying experience possible. That’s why we developed and recently rolled out our innovative TrueView™ Inventory.

At Bill Brown Ford, we don’t believe innovation should just be reserved for “tech” startups and big corporations. We believe innovation can also help local companies succeed and have happier customers regardless of what they sell. That’s why we’re constantly innovating and developing products like TrueView™ Inventory to provide a better experience for our customers. 

This year as many dealerships made it more difficult for consumers to shop for a new car by placing all of their inventory online, Bill Brown saw a clear need for a different approach. One that allowed consumers to shop a dealership’s “real online inventory.” TrueView™ Inventory is our new digital inventory that shows you what’s available on our lot without confusion. 

We built an inventory search engine that ensures we provide you with the most efficient new car purchasing process available. TrueView™ Inventory is an innovative tool that ensures our customers have the latest up-to-date inventory the minute we get it ourselves. This is a new level of customer service innovation for new car buying.  TrueView™ Inventory is only available at Bill Brown Ford, your local Michigan Ford dealer. 

How does TrueView™ Inventory work?

Traditionally dealers receive their inventory feeds from Ford, which leaves room for cars to be sold or put on hold in between updates. This is why you often see an inaccurate online representation of a dealership’s available vehicles. In addition, custom ordered models that are on the lot for more than seven days will also be added to the online feed because Ford doesn’t have detailed insight on each stock unit, causing more confusion. 

At Bill Brown Ford, we never want our customers questioning or jumping through hoops to find out what vehicles are available for sale within our inventory. Instead, we’ve developed a unique process that delivers an accurate feed of only the available inventory for the model you’re looking for. TrueView™ Inventory accelerates your buying process, and you don’t have to do anything different. We’ve adjusted our process to meet your changing needs and expectations.

TrueView™ Inventory integrates multiple vendors to create an accurate vehicle inventory for every customer that uses it. Through our different vendors, we’re able to curate a better auto-discovery and buying experience and ensure you see the most recent and up-to-date inventory. Through our new TrueView™ Inventory, customers can also see clearly the new Ford models that are either on our lot or in transit. No custom orders or holds are visible in your TrueView™ inventory feed, just available inventory, and it’s updated multiple times a day.

What’s the Difference Between “On The Lot” and “In-Transit”?

Bill Brown Ford’s new TrueView™ Inventory is so accurate customers can see what vehicles are already at the dealership and what vehicle models and trim lines have been confirmed to be in transit. 

Today, Bill Brown has over 300 cars and trucks on our lot, ready for immediate delivery! This number will change daily, but you’ll be able to see that clearly in your TrueView™ Inventory display. These vehicles don’t require a custom order and are ready to be driven home today. Any “in transit” vehicle can be held to purchase while you wait a maximum of three weeks for your new Ford to be delivered. Once you put that vehicle on hold, it is removed from our TrueView™ Inventory. That’s how it works.

You select the vehicle you want from our available or in-transit inventory, and if there is not one there that fits your lifestyle or your needs, we’ll work with you to order one exclusively for you. If you custom order a new Ford, you’ll save $1,000, which is about $41 less a month on a two-year lease. 

Purchase or Lease a New Ford at Bill Brown in Livonia, MI, Today!

Bill Brown Ford is the #1 Ford Dealership in the world for a reason. Based in Livonia, Michigan, we serve our extended community in Canton, Westland, Farmington, Novi, South Lyon, Dearborn, Plymouth, Northville, Ann Arbor, and Metro Detroit. TrueView™ Inventory is another example of how your local Ford Dealer is always developing new ways to serve our customers better and improve their car-buying journey. 

With over 300 vehicles on the lot and in transit, we have a Ford car, SUV, or truck for you! Our Bill Brown sales team is ready to help you find the best Ford lease and finance deals on your vehicle, and with our one sales member, one customer approach, you won’t have to worry about being passed through multiple departments. Our sales team works with you throughout your purchasing process, ensuring a fast and easy experience each step of the way. Check out our TrueView™ Inventory and schedule a test drive today! We look forward to getting you behind the wheel of your dream Ford.