Ford F-150 Lightning Electrifies The Market: Price Drops, New Incentives, & Expanded Production 

July 21st, 2023 by

2023 Ford F-150 Lightning from Bill Brown Ford in Livonia, MI, parked on a hill

New Ford EV Price Drops & Incentives 

The highly anticipated Ford F-150 Lightning is making headlines again, and this time it’s electrifying news for current and future customers. Thanks to Ford’s relentless efforts in expanding plant capacity, scaling production, and optimizing battery raw material expenses, the entire F-150 Lightning lineup has seen significant price reductions this week. This thrilling development opens the door to increased accessibility, shorter wait times, and a more enticing ownership experience. 

This week Bill Brown Ford in Livonia, Michigan, has over twenty Ford EV models on the lot, ready for immediate purchase. This includes the 2023 F-150 Lightning and Mustang Mach-E. On top of the recent Lightning price adjustments, the Mach-E has also seen a price decrease. Get behind the wheel of a new 2023 Ford Mach-E for only $469 a month with only $2000 down at Bill Brown Ford. Join us as we delve into the specifics of Ford’s price cut announcement and what it means for the electric truck industry.


F-150 Lightning InventoryMach-E InventoryLease Specials

Scaling UpThe Rouge Electric Vehicle Center

Ford’s commitment to electric vehicles is evident as they triple the annual run rate of the Rouge Electric Vehicle Center in Michigan. Through rigorous plant upgrades, Ford is targeting an impressive production capacity of 150,000 F-150 Lightning trucks starting this fall. These enhancements, combined with ongoing efforts to streamline production and reduce costs, provide a solid foundation for the remarkable price drop. The increased capacity ensures that more customers can enjoy their built-to-order trucks sooner than expected, with availability as early as October.

Lower Pricing

Rapidly rising material costs, supply constraints, and other factors initially affected the pricing of the F-150 Lightning. However, Ford has been hard at work behind the scenes to address these challenges and enhance affordability. Leveraging improved battery raw material costs, continued work on scaling production, and cost-saving measures, Ford has significantly reduced prices across the F-150 Lightning lineup. Customers can now experience the thrill of owning an electric pickup truck at an MSRP closer to the initial Lightning pricing.

Incentives and Financing Options

To celebrate this milestone, Ford is offering exciting incentives to customers. During the national summer sales event from July 6 to July 31, retail customers who build their own XLT, Lariat, or Platinum F-150 Lightning trucks can enjoy a $1,000 bonus. Furthermore, eligible buyers can benefit from Ford Credit’s attractive interest rates, as low as 1.9 percent APR for 36 months. These incentives aim to make the F-150 Lightning an even more compelling option for those considering an electric pickup truck.

Tax Credits and Charging Solutions 

As if the price drop and incentives weren’t enticing enough, eligible customers can also take advantage of the Inflation Reduction Act consumer and commercial electric vehicle tax credits, potentially saving up to $7,500. This attractive incentive adds to the overall appeal of the F-150 Lightning. Additionally, starting early next year, all F-150 Lightning customers will have access to a vast network of over 12,000 Tesla Superchargers across the United States and Canada. Commercial customers can also rely on Ford Pro Charging solutions to keep their F-150 Lightning powered up, whether at home or on-site at work. Plan your next trip using the FordPass App, giving EV drivers access to the Blue Oval Network, allowing you to find charging stations easily while reducing range anxiety. 


Find EV Charging Stations With The FordPass App

Estimated F-150 Lightning Price Reductions

list of new 2023 F-150 Lightning Price cuts


Ford F-150 Lightning For Sale Near Me 

Ford’s announcement of a substantial price decrease for the F-150 Lightning, coupled with increased production capacity and ongoing efforts to optimize costs, marks a significant milestone in the electric truck revolution. This groundbreaking development positions the F-150 Lightning as an accessible and enticing option for a broader range of customers. With attractive incentives, financing options, potential tax credits, and an expanding charging network, Ford is redefining what it means to own an electric pickup truck. Don’t miss out on this electrifying opportunity—visit your local dealer, Bill Brown Ford, to test drive our available on-the-lot EV inventory or explore our easy online ordering process to secure your F-150 Lightning today!


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