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The All-New 2023 Bronco At A Michigan Ford Dealer Near You

Ford has successfully captured the essence of the first-generation Bronco in the all-new 2023 model, which combines retro styling with modern capabilities and technology. The Bronco is available in two-door and four-door body styles and offers a range of trim levels and packages to choose from. The Bronco becomes more advanced and capable each year, making it a top choice for off-road enthusiasts.

Bill Brown, your local Michigan Ford Bronco dealership, has the state's largest inventory of new Ford vehicles. We're dedicated to being your go-to destination for everything Bronco-related, including a wide range of accessories and efficient maintenance options, including our convenient, complementary pick-up and delivery service.

Ford Bronco Build & Price Tool

If you’re interested in a new Ford Bronco, visit Bill Brown Ford in Livonia, Michigan, to begin configuring your order. Our online configuration tool allows you to explore the impressive performance and Ford Bronco package options, making it easy to build and price a new Bronco. 

Don’t miss this opportunity to make every day an adventure with the 2023 Ford Bronco and its available trim levels. Our team of industry-leading sales associates at Bill Brown Ford is ready to help you get behind the wheel of your new Ford SUV. Build a Bronco online today, or contact us at (734) 237-3832 for more information.

Customers beside their new 2023 Ford Bronco at Bill Brown Ford in Livonia, MI
Bill Brown Ford Receives First Custom Ordered 2023 Bronco Heritage Edition in Robin Egg Blue

What's New For 2023? 

One of the significant updates for the 2023 Ford Bronco is the addition of the Heritage and Heritage Limited models. These models offer a unique and nostalgically inspired design. The Heritage models have an optional black soft top or an Oxford white-painted hard top. These new models provide a distinctive look that will appeal to fans of the classic retro Bronco design.

2023 Ford Bronco Trim Levels

The 2023 Ford Bronco comes in ten distinct trim levels, catering to a wide range of preferences. Whether the powerful Raptor or the special edition Heritage, each trim offers unique features and capabilities to suit various off-road adventures or everyday driving.



The 2023 basic Bronco model offers a thrilling drive with minimal extras. It has a turbocharged 2.3-liter EcoBoost 4-cylinder engine or an optional 2.7-liter EcoBoost V6. The 2-door Bronco comes with a standard 7-speed manual, while the 4-door or V6 models come with a 10-speed automatic transmission.

The 10-speed automatic with the 2.3-liter engine includes Trail Control and Trail Turn Assist, and opting for the 2.7-liter V6 adds Trail One-Pedal Driving. The Bronco has a standard part-time 4WD system and three drive modes, with a full-time 4WD system available. Available G.O.A.T. Modes for the Terrain Management System include Normal, Eco, Sport, Slippery, and Sand. Available packages include the Sasquatch Package.

Big Bend

The 2023 Big Bend model builds on the base Bronco, adding Mud/Ruts to the already available Normal, Eco, Sport, Slippery, and Sand G.O.A.T. Modes. It comes with a standard 2.3-liter EcoBoost engine, LED fog lights, a Bronco grille script, 17-inch tires with 32-inch all-terrain tires, rear privacy glass, and a leather-wrapped steering wheel.

In addition to the Sasquatch Package, the Big Bend trim model also offers the Mid Package as an option, which includes features like a 90-day trial of Connected Navigation, heated front seats, keyless entry, dual-zone automatic climate control, rear parking, and remote start.

Black Diamond

The 2023 Black Diamond builds on the Big Bend model with several features, including powder-coated steel front and rear bumpers, bash plates, and 17-inch black steel wheels. It also includes auxiliary switches, rubber flooring with drain plugs, marine-grade vinyl seat covers, and Molle webbing on the back of the front seats. 

The Terrain Management System in the Black Diamond model adds the Rock-Crawl G.O.A.T. Mode. The options and packages available for the Black Diamond model are the same as for the Big Bend.

Outer Banks

The 2023 Outer Banks model is equipped with all the standard features of the Big Bend, along with the Mid Package, LED headlights and taillights, 18-inch wheels with 32-inch all-terrain tires, and powder-coated tube steps. Other features include Intelligent Access, Trail Turn Assist, and an Available 360-degree camera. Optional packages available include the High and Lux packages. 

The High Package offers a 12-inch touchscreen, 360-degree camera, front parking sensors, and side mirrors with LED approach lamps. It also comes with the SYNC 4 system.

The Lux Package adds adaptive cruise control, a 10-speaker B&O sound system with a subwoofer, upgraded 3-year Connected Navigation services, Evasive Steering Assist, wireless charging, a heated steering wheel, and Smart Charging USB ports. The Lux Package requires the High Package.



The 2023 Badlands, built for off-road enthusiasts, features a robust upgrade over the Big Bend’s standard equipment. The Badlands model includes exterior features such as steel bumpers, bash plates, rock rails, tow hooks, and 17-inch aluminum wheels with all-terrain tires. Inside, it has auxiliary switches, vinyl seats with Molle straps, a rubberized floor with drain plugs, and LED headlights with signature lighting. 

For enhanced performance on off-road terrain, it has the High-Performance Off-Road Stability Suspension system with Bilstein dampers and G.O.A.T. Modes for Normal, Eco, Slippery, Mud/Ruts, Sand, Rock Crawl, and Baja. The 2023 Badlands also offers the Mid, High, Lux, and Sasquatch packages.


The 2023 Wildtrak takes the Bronco’s performance to the next level with its EcoBoost V6 engine and the Advanced Automatic 4WD system. Built on the Outer Banks model, it includes a full-size spare tire, a Wildtrak hood design, HOSS 3.0 suspension with Fox internal bypass shocks, a powder-coated front steel bumper, bash plates, and a heavy-duty Performance steering rack, and tie-rod ends.

The G.O.A.T Modes of the Wildtrak include Normal, Sport, ECO, Slippery, Mud/Ruts, Sand, and Baja. The Wildtrak comes with the Sasquatch Package with the option of either High or Lux Packages as optional equipment.



The 2023 Bronco Everglades is a four-door model equipped with the 2.3-liter EcoBoost engine, Advanced On-Demand 4WD, and a 10-speed automatic transmission. The Everglades, built on the Black Diamond trim, has added features such as bolt-on front and rear fenders, a modular bumper with winch capabilities, an air intake snorkel, and LED headlights.

It also comes with the hardtop as standard and has the option of dual hardtop/soft top. The Everglades comes with all the features of the Mid and Sasquatch Packages, plus vinyl seats, a 12-inch infotainment touchscreen, and a full-size spare tire.


The 2023 Raptor is the top-of-the-line model in the Bronco lineup, boasting a sturdy boxed steel frame, 13.1 inches of ground clearance, and a fortified HOSS 4.0 suspension system with Fox live valve semi-active dampers optimized for race-ready performance. Powering the Raptor is a potent 3.0-liter EcoBoost V6 engine delivering 418 horsepower and 440 lb-ft of torque, fitted with a 10-speed automatic transmission and On-Demand 4WD system.

Available only as a 4-door model, the Raptor comes standard with a hardtop and features heavy-duty front and rear bumpers, full-vehicle steel bash plates, high coverage fender flares, rock rails, and a reinforced swing gate, all designed to increase its off-road capabilities. Its upgraded tow kit also raises its towing capacity to 4,500 pounds.

Distinguished by its unique body parts, including its hood, taillights, and removable fenders, the Raptor’s interior is equally impressive with vinyl seats, Raptor-branded badges, and floor liners, and the option for leather seats, a 10-way power driver’s seat, and an 8-way power passenger seat. The Raptor is equipped with the standard Mid and High Packages and the available Lux Package and features a 12-inch digital instrument cluster.

Heritage Edition

The 2023 Heritage Edition is inspired by the original Bronco and features retro styling with plaid seats, white wheels, and a white grille with red BRONCO lettering. It is built on the Big Bend model and comes with the Mid Package and Sasquatch Package included, as well as a white hard top.

Heritage Limited Edition

The Heritage Limited Edition takes the Badlands trim as its base and infuses a touch of nostalgia with leather and perforated plaid seats and a unique luxurious steering wheel. This edition comes equipped with the 2.7-liter EcoBoost V6 engine and includes the Mid Package and the High, Lux, and Sasquatch Packages.


The 2023 Ford Bronco pays homage to its first-generation predecessor with its rugged and boxy silhouette, prominent wheel arches, and durable trim pieces. Designed for off-road performance, the Bronco features short overhangs that allow for best-in-class break-over, allowing it to navigate steep inclines and sharp drops without fear of damage.

The Bronco offers an immersive outdoor experience thanks to its removable body panels. The roof can be removed in three sections on the two-door model: the front left, right, and rear. With its longer wheelbase, the four-door model has additional roof removal options, including a standard soft cloth top and an optional hardtop with four removable doors: front, left and right, middle, and rear.

The 2023 Ford Bronco offers a customizable, open-air driving experience, regardless of body style. The doors and roof panels are designed with ease of removal and installation in mind, making it effortless for a single occupant to interchange them. Ford has taken the extra time to develop user-friendly components that can be easily removed and reattached.

Rear view of the 2023 Ford Bronco available in Livonia, MI
Dog comfortably sitting in the spacious trunk of a 2023 Ford Bronco, ready for a family adventure.

Cargo Space​

The Bronco's four-door variant offers a cargo capacity of 38.3 cubic feet behind the back seats and 83 cubic feet when the seats are folded. The two-door Bronco has 22.4 cubic feet of cargo room, and with the rear seats folded down, the space increases to 52.3 cubic feet.

Interior Features

The interior of the Ford Bronco caters to both outdoors enthusiasts and daily drivers, offering both comfort and durability. Inspired by the first-generation Bronco, the interior features a bright instrument cluster and an 8-inch (or optionally 12-inch on higher trims) center display powered by Ford's SYNC 4 technology with Android and Apple car play. However, the Bronco's off-road capabilities are also evident in its interior design.

It has strategically placed grab handles and attachment points for various devices, such as cameras or radios, on the top of the instrument panel, complete with 12-volt and USB power connections. For those who expect to get their Bronco dirty, it can be equipped with marine-grade vinyl seating and washable flooring with integrated drain holes to make clean-up a breeze. Are you curious about the difference between Bronco and Bronco sports? Learn more

Inside the Tech-Savvy 2023 Ford Bronco
Updated Technology

Despite its rugged exterior, the 2023 Ford Bronco's interior is equipped with the latest technology. The SYNC 4 Infotainment System provides cloud-connected navigation and alerts for traffic and weather, and regular software updates allow for improving existing features and adding new ones. The Bronco is the only Ford vehicle to feature the FordPass Performance app, which includes off-road navigation that will enable you to explore trails and uncharted territory. 

The FordPass Performance app also lets you record and send video and vehicle telemetry data directly to your phone to capture and share your off-road adventures. Whether tackling rugged terrain or cruising through the city, the Ford Bronco has the technology to keep you connected and informed. Other off-road features include:

Trail Control: Available only on automatic transmissions, Trail Control functions as an off-road cruise control at low speeds.

Trail Turn Assist: To help in low-speed, technically challenging off-road turns, the Bronco can apply negative torque to the inside rear wheels to help reduce its turning radius.

Trail 1-Pedal Drive: Available only on automatic transmissions, this feature makes braking intuitive. Just lift your foot off the gas to come to a complete stop.

Bronco G.O.A.T Modes

G.O.A.T. Modes, standing for "Go Over Any Terrain," the G.O.A.T. allow for current terrains to be specified, such as Slippery or Sand. In return, the Bronco will adjust various settings in the SUV to give the best driving performance. Five G.O.A.T modes come standard on every Bronco, with more to upgrade on specific models. 

Normal: Default mode that provides a more conservative drive. It's perfect for getting groceries or dropping your kids off at school.

Eco: Helps you maximize your fuel economy.

Sport: For a more sporty feel, this mode locks in 4 automatic and changes the throttle response for your drive.

Slippery: Great for less-than-ideal conditions, such as rainy weather. This mode also locks in 4 automatic.

Sand: The perfect balance of wheel spin and wheel grip. It locks your rear differential and puts your Bronco in 4 high.

*Rock Crawl, Baja, and Mud/Ruts modes are available on certain Ford Bronco trim models.

New HOSS 3.0 Suspension System

The new HOSS 3.0 suspension system is offered as standard equipment on the 2023 Bronco for Wildtrak trims. This upgraded suspension includes Fox 2.5-inch internal bypass dampers, the Ford Performance Severe-Duty upgraded steering rack from the Bronco Raptor, upgraded inner and outer tie rods, a rear stabilizer bar, and off-road competition-inspired spring rates, among other upgrades. These enhancements ensure that the 2023 Bronco is equipped to handle even the toughest off-road challenges in Michigan.

Safety Features

Safety Features

The Ford Bronco is available with Ford Co-Pilot360 technology with features such as emergency braking, adaptive cruise control, and lane-keep assist for life back on paved roads. Certain trims also feature an Off-Road Hero Switch Pack above the center console, which includes six silicon-sealed switches for quick access to off-road features such as front and rear differential locks.

2023 F-150 Engine Options

Engine Options & Transmission

Every 2023 Bronco trim aside from the Raptor is available in a two- or four-door option, with either a 2.3L EcoBoost I-4 or a 2.7L EcoBoost V6 engine. The 2.3-liter turbocharged four-cylinder engine generates a substantial 300 horsepower and 325 lb-ft of torque, while the 2.7-liter twin-turbo V6 churns out an impressive 330 horsepower and 415 lb-ft of torque.

The four-cylinder engine can be coupled with either a 7-speed manual or a 10-speed automatic transmission, whereas the twin-turbo V6 is exclusively offered with the 10-speed automatic transmission. The 4WD is standard on all the configurations of the Bronco lineup. 

The Ford Bronco Raptor comes equipped with a massively powerful 3.0-liter twin-turbo EcoBoost V-6 that cranks out a whopping 418 horsepower and 440 pound-feet of torque. The Raptor offers the most powerful engine in the lineup, exclusively in a four-door configuration. With such scintillating capabilities, the high-performance SUV can easily surmount the most rugged terrains and toughest off-roads. The 3.0-liter V-6 is the only engine available in the Raptor, and it is paired with a 10-speed automatic transmission. 

New for the 2023 model year, The Heritage edition of the Ford Bronco is powered by a 2.3-liter EcoBoost engine, which produces 300 horsepower and 325 lb-ft of torque. This engine comes standard with a 7-speed manual transmission, but you can also opt for a 10-speed SelectShift automatic transmission.

The Heritage Limited edition models come equipped with a slightly more powerful 2.7-liter EcoBoost V6 engine, which delivers 330 horsepower and 415 lb-ft of torque. The 10-speed SelectShift automatic is the only transmission option for the Heritage Limited edition. Both engines offer impressive power and performance, making the Heritage Bronco a capable and fun vehicle to drive on and off the road. 

Towing Capacity

Towing Capacity

Depending on the model and configuration, the 2023 Bronco can tow up to 3,500 pounds, making it suitable for hauling small trailers, boats, or camping gear. However, when properly equipped, the powerful Bronco Raptor can tow up to 4,500 pounds.


2023 Available Packages

Standard Package

These are the available features that come standard on the Ford Bronco Base model. Features include:

  • LED headlamps
  • eight-inch LCD touchscreen
  • Rear View Camera with backup assist grid lines
  • Wireless Apple CarPlay and Android Auto Compatibility
  • Rear fender flares and fender tie-down hooks
  • Manual air conditioning
  • Remote keyless entry and push-button start

Mid Package

The Mid Package is an excellent option for those who want a balance of off-road capability and modern technology. This package adds features such as the Ford Co-Pilot360 driver assistance system, an 8-inch touchscreen display with Apple CarPlay and Android Auto compatibility. Other Features include:

  • Remote Start System*
  • Two-door Intelligent Access with lock/unlock.
  • AC power outlet
  • Heated front seats
  • Reverse Sensing System
  • SYNC4 with Enhanced Voice Recognition Software
  • Ford Co-Pilot 360
  • Available on Big Bend, Black Diamond, and Badlands *Automatic transmissions only.

High Package

The High Package also includes a wireless charging pad and a power moonroof, allowing for a truly luxurious driving experience. It includes the Mid Package features, plus the following:

  • 12-inch center-stack touchscreen
  • 360-Degree Camera
  • Added sound-deadening materials
  • Forward Sensing System Sideview mirror LED approach lamps and spotlight
  • Available on Outer Banks, Badlands and Wildtrak model

Lux Package

The Bronco Lux Package is the ultimate package for those who want luxury and advanced technology in their Bronco. Includes Mid Package and High Package features, plus:

  • Adaptive Cruise Control
  • B&O Sound System with 10 speakers including a subwoofer
  • Evasive Steering Assist
  • Heated steering wheel
  • Universal garage door opener
  • Two additional front-row smart-charging USB ports
  • Connected Built-In Navigation System
  • Wireless charging pad

Sasquatch Package 

The Sasquatch Package is one of the most popular packages available on the Ford Bronco, and for good reason. This package adds a range of off-road features, including 35-inch tires, locking front and rear differentials, and Bilstein shocks. The Sasquatch Package also includes wider fender flares and a high-clearance suspension, allowing for better off-road performance.

  • 17-inch beadlock-capable wheels
  • 35-inch LT315/70R17 BSW mud-terrain tires
  • Electronic-locking front and rear axles, 4.7 final drive ratio
  • High-clearance fender flares
  • Standard on Everglades, which features unique 17-inch Carbonized Gray-painted alloy wheels.

Wildtrak HOSS 3.0 Suspension Package

Standard on Bronco Wildtrak model. The HOSS 3.0 Package includes the Sasquatch Package plus:

  • Internal bypass dampers
  • Front powder-coated steel bumper
  • Front steel bash plates
  • Ford Performance severe-duty steering rack and tie-rod ends



Bill Brown, Your Local Ford Bronco Dealership

Bill Brown Ford is the top Ford dealership in the world for a reason. Located in Livonia, Michigan, we serve our extended community across Canton, Westland, Farmington, Novi, South Lyon, Dearborn, Plymouth, Northville, and Ann Arbor. 

Our Bill Brown sales team is committed to making your car purchase experience as easy and seamless as possible, and with our one-sales member, one-customer approach, you won't have to deal with multiple departments. We'll guide you through the purchasing process from start to finish, ensuring a fast and easy experience working with you to get you the best Ford Bronco lease deals available—no hassles or surprises. Browse our TrueView™ Inventory of Broncos on the lot or custom order a Bronco based on your adventure style. We can't wait to get you behind the wheel of your dream Ford.


Driver enjoying the comfortable and high-tech cockpit of the 2023 Ford Bronco.
Bill Brown Ford customer and Sales member in front of Black 2023 Bronco
2023 Bronco on rock


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